Trends
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Apple beware, there’s Lenovo’s U1 Hybrid Ideapad
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- 30 January 2010
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Begin January Lenovo presented its Ideapad U1 Hybrid. A removable tablet from a laptop. The tablet competition is going to be interesting.
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Report suggests iPhone users more attracted to ads
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- 9 February 2009
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TheQ4 2008 Mobile Advertising Report from Limbo and GFK Technology published recently shows that iPhone users might be more tempted to react to advertising by phone. This might represent an interesting challenge for the advertising market.
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Philips launches intimate massagers for couples, that’s a change in strategy
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- 14 September 2008
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117 years old Philips group launches a controversy new product and aims to reorient its strategy towards health and well-being.
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Branding with first names in the Netherlands
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- 6 July 2005
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Erwin Wijman carried out a study on first name branding in the Netherlands. First names are more and more used for brands and can definitely influence the positioning. According to the type of company they can be interesting and increase market shares. Whereas the most favourite ones are short ones, not all first names are without risk.
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McDonald’s - attracting even very young ones
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- 9 March 2005
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McDonald’s trying very hard recently to attract children in their restaurants and make parents feel good when they do so. How far can you go attracting children?
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