Strategy
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Hey Mister, don’t forget your clients!
- Published on
- 10 January 2004
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Marketing always seems to focus on the future and on increasing turnover. Looking for new ways to sell your products of services seems to be the main target for many in marketing. However, one should not run to fast and forget who brings in the money. It is the current client that is important. Don’t let him slip away.
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What is strategy about?
- Published on
- 21 October 2003
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Strategy is a word that many people use, it "sounds" good and can impress a lot of people. Strategy can also be found everywhere and thus seems to be applicable to a lot of topics. But what is it really about, what does it stand for and when should you use it, that’s what this article is about.
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The marketing identity
- Published on
- 18 August 2003
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Are some people meant to be working in marketing and are some people never going to make it in this world? How do you know if you are going to succeed and what does it take?
