Strategy
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Marketing Warfare, by Al Ries and Jack Trout
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- 14 March 2005
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In marketing books, Al Ries and Jack Trout know how to work their way. In their “International bestseller”, Marketing Warfare, they explain the marketing strategies by means of a war strategy. What to learn from the Burger war or the principle of force? Do you want to become a marketing general too?
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Reorganisation of the world wide textile industry: the role of marketing
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- 14 March 2005
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The textile market is about to undergo major changes as a result of the WTO Uruguay round agreements for the market on textile. How will this change the market and where lies the potential in the marketing strategy for textile companies?
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Colgate’s restructuring plan aims sales and marketing initiatives
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- 4 January 2005
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Colgate announced a four-year plan including a lot of reduction of workforce and factories but also a clear increase of importance of the sales and marketing strategy.
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Rolls Royce celebrates its 100th anniversary
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- 4 May 2004
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Whether a car fan or not, everyone knows Rolls Royce. Still present in today’s top of the automobile industry, Rolls Royce is alive and kicking and celebrating its 100th anniversary.
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The importance of defining a goal
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- 5 April 2004
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Why do you get out of bed in the morning? What do you aim to achieve in your job, or even in your life? Define your goal; it is the only way to succeed and follow the track to get there.
