Strategy
Strategy in marketing will may you keep an eye on your goal and do what it takes to get there. Study various strategies, see how to improve a strategy and what methods exists.
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Sales and Marketing - organisational conflicts
Sales versus marketing conflicts are not rare. However, we tend to take them for granted or see them as normal. But they damage the company in the end. If we take time to accept them though, we may find solutions and increase business results.
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Philips launches intimate massagers for couples, that’s a change in strategy
117 years old Philips group launches a controversy new product and aims to reorient its strategy towards health and well-being.
- Published on
- 14 September 2008
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- News
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- Positioning, Product, Strategy, Trends
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The AMA - 26th Annual Marketing Research Conference
The American Marketing Association holds its 26th Annual Marketing Research Conference in September. This year’s theme: Information to Action - Power of research. A closer look at the Conference and its program.
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- 22 August 2005
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- News
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- Leadership, Research, Strategy
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Finding your business idea
Finding the right idea for a business seems obvious .... but only afterwards. In fact, reality shows that it is a full time job and far from easy. In this first article from ImFusio, you will discover their steps in developping their idea and how they combined creativity with methods and references.
- Published on
- 13 July 2005
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- Studies
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- International marketing, Services, Strategy
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Introducing ImFusio
ImFusio accepted to share their journey with Marketing Planet readers. In different articles they will explain from a marketing point of view how they have succeeded in launching their company. An introduction to ImFusio.
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- 7 July 2005
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- Studies
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- International marketing, Services, Strategy