Product
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Philips launches intimate massagers for couples, that’s a change in strategy
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- 14 September 2008
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117 years old Philips group launches a controversy new product and aims to reorient its strategy towards health and well-being.
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DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD
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- 22 December 2005
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We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?
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Rolls Royce celebrates its 100th anniversary
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- 4 May 2004
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Whether a car fan or not, everyone knows Rolls Royce. Still present in today’s top of the automobile industry, Rolls Royce is alive and kicking and celebrating its 100th anniversary.
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The basic marketing rules: the 4P’s
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- 19 April 2004
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The famous 4 P’s are more than just an analysis on how to create your product. Whether it is a refreshment or your first lesson in marketing, managing the basics in marketing is a must.
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The Marketing Mix
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- 19 April 2004
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After defining the 4P in Marketing, it is important to see how these four elements interact. It is due to this mutual influence that we call it the Marketing Mix. Detecting the influences may save you from problems.
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