Positioning
Without a clear positioning your offer cannot become a success. Fortunately some key elements exist to elaborate and verify your positioning. Case studies and methods will also help to find the way.
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"22 immutable laws of marketing" by Al Ries and Jack Trout
Well designed and prepared marketing strategies are bound to failure if they don’t take into account the immutable laws of marketing. Though many companies and marketing managers are convinced of their smartness without applying these rules, Al Ries and Jack Trout show the contrary in their so popular book.
- Published on
- 25 August 2004
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- Reviews
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- Book reviews, Competition, Positioning
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Adidas re-designs the Parisian Metro Porte d’Auteuil
Adidas is focusing his advertising campaigns on two major European sports events of this summer. To distinguish itself from other competitors, Adidas is taking the run.
- Published on
- 27 May 2004
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- News
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- Advertising, Creative, Positioning
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The risks of chasing after marketing tendencies
Marketing attracts many people and even more people that want to make money out of it. Trying to follow up on the marketing tendencies is not always necessairy.
- Published on
- 10 January 2004
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- News
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- Customers, Positioning, Trends
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