Positioning
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Apple’s Tablet: thou shalt be iPad .... or not
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- 28 January 2010
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On January 2010, Apple launched its long awaited tablet. Supposed to turned around the way we used internet and books, the commotion that was caused for a start had more to do with it’s name: iPad.
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Philips launches intimate massagers for couples, that’s a change in strategy
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- 14 September 2008
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117 years old Philips group launches a controversy new product and aims to reorient its strategy towards health and well-being.
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Is marketing the answer to all?
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- 18 January 2006
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The movie "Last Holiday" is about to come out. Nothing special at first sight, wouldn’t it be that the main actors are not mainstream actors making it a movie that would have been impossible 10 years ago. What’s the role of marketing?
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Market Research… or the search for a market!
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- 7 December 2005
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"So we had it! Our own business idea. But, we had multiple challenges: where to start from? What were we researching? Who would be our clients? Our competitors? Where to find the necessary information? How to find it?" Discover this next step with the founders of ImFusio in their own chronicle.
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How to generate a case study
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- 10 August 2005
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Customer case studies are good ways of generating testimonials and good material for promoting your business. Some practical tips of how to create them and make the best use of them.
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