Leadership
-
DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD
- Published on
- 22 December 2005
- by
- in
- about
We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?
-
The AMA - 26th Annual Marketing Research Conference
- Published on
- 22 August 2005
- by
- in
- about
The American Marketing Association holds its 26th Annual Marketing Research Conference in September. This year’s theme: Information to Action - Power of research. A closer look at the Conference and its program.
-
The books you need for Marketing and Strategy
- Published on
- 9 March 2004
- by
- in
- about
Are you looking for an unpartial book list? How to know what to choose in the enormous list of books? jacqueline-oud.com replies to this question and lists you the interesting books in the world of Marketing and Strategy. Trouvez sur jacqueline-oud.com la liste des livres intéressants dans le domaine du marketing et stratégie.
-
What is strategy about?
- Published on
- 21 October 2003
- by
- in
- about
Strategy is a word that many people use, it "sounds" good and can impress a lot of people. Strategy can also be found everywhere and thus seems to be applicable to a lot of topics. But what is it really about, what does it stand for and when should you use it, that’s what this article is about.
