External support
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Promotional products: ambassadors in your customers’ environment
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- 15 September 2005
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In this interview, Stéphane Jousset from Pamina, explains to Marketing Planet readers how to make best use of promotional products: turn them into ambassadors of your company.
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Market research versus marketing research
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- 23 August 2004
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Market research and marketing research are two different fields of research though often confused. Make the best use of them. Identify their differences and the important elements for results, and then decide how to operate.
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How to write a good brief?
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- 26 May 2004
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A key element for a project - internal or external - is the brief. A good brief replies to certain points that will thus guide all participants in the project.
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What it takes to work successfully with an agency
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- 26 April 2004
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Not all projects can be developed inhouse, some need the expertise or the vision of an agency. Though promising, it will not always become a success. Some rules can help you to make the best with the external partner
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How to select an agency?
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- 26 April 2004
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Working with an agency for a project includes to make a selection of various agencies. They may look alike but it is important to distinguish them and detect clearly the qualities that you are looking for.
