E-marketing
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What’s left to buzz?
- Published on
- 24 November 2004
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Buzz marketing has started its recent hype in 2001. According to voices back then, buzz marketing would not survive and become a victim of its own "marketing" success. What is left of the buzz potential now in 2004 and what rules apply?
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An "Unexpected Summer" with Coca Cola and high-tech cans
- Published on
- 28 May 2004
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Coca Cola seems far ahead of others with this new adverstisement. Their summer advertisement combines their cans, gps and intersting prices as to remind the freshnes of the Coca Cola drinks and ... track their consumers.
