Distribution
Distribution is one of the main elements in the Marketing Mix. Have you hear about "being in the right place at the right moment"? It is a rule that is still valid and that applies also to the world of marketing. And in this world, the places never stay available for a long time.
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BCG paper - Taking care of brands through vertical integration
«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
- Published on
- 22 March 2006
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- Reviews
- about
- Branding, Distribution, Research
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Distribution channels performance and brand image influence
The performance of an international distribution channel depends on the style of management applied to the foreign partner: monitoring, controls and incentives as well as joint decision and “socialisation”. But what about the brand image influence? How arbitrate between a unilateral governance and a bilateral one? The case of L’Oreal.
- Published on
- 14 March 2005
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- in
- Studies
- about
- Branding, Distribution, International marketing
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The Marketing Mix
After defining the 4P in Marketing, it is important to see how these four elements interact. It is due to this mutual influence that we call it the Marketing Mix. Detecting the influences may save you from problems.
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The basic marketing rules: the 4P’s
The famous 4 P’s are more than just an analysis on how to create your product. Whether it is a refreshment or your first lesson in marketing, managing the basics in marketing is a must.