Countries

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Doing business in China: understanding the difficulties

Published on

30 March 2004

by

Jacqueline Oud

in

Studies

about

Countries, Culture, Strategy

Allthough China continues to attract many companies that aim to succeed, the reality is quite different. Success is not that easy to obtain.
Business in China - upcoming survey of The Economist

Published on

17 March 2004

by

Jacqueline Oud

in

News

about

Book reviews, Countries

Articles about China and its business opportunities are undoubtly the latest trend. The next upcoming one is a survey on China from The Economist.

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About countries

Marketing no longer stops at the border of a country. New markets are continuously being approached and new strategies are developed. Each country has its own particularities that are to be accepted if you want to succeed. But countries can also have an image that can be used as an opportunity in a strategy. You will have to take both side of the stories into account.

Topics

Advertising (10/18)
Book reviews (10/18)
Branding (10/18)
Communication (1/18)
Competition (10/18)
Consumer behaviour (7/18)
Countries (7/18)
Creative (8/18)
Culture (5/18)
Customers (7/18)
Distribution (5/18)
E-marketing (2/18)
Event (2/18)
External support (5/18)
International marketing (5/18)
Leadership (4/18)
Methods (13/18)
Negotiation (4/18)
Positioning (9/18)
Pricing (2/18)
Product (6/18)
Promotion (5/18)
Research (8/18)
Sales (7/18)
Segmentation (5/18)
Services (2/18)
Skills (11/18)
Strategy (18/18)
Trends (9/18)

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