Competition
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Colgate’s restructuring plan aims sales and marketing initiatives
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- 4 January 2005
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Colgate announced a four-year plan including a lot of reduction of workforce and factories but also a clear increase of importance of the sales and marketing strategy.
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"22 immutable laws of marketing" by Al Ries and Jack Trout
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- 25 August 2004
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Well designed and prepared marketing strategies are bound to failure if they don’t take into account the immutable laws of marketing. Though many companies and marketing managers are convinced of their smartness without applying these rules, Al Ries and Jack Trout show the contrary in their so popular book.
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Walt Disney: who’s playing with Mickey ?
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- 12 February 2004
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Mergers and acquisitions are becoming part of todays economy. However, not all are having the same goals. Not all wil be profitable. What wil bring the bid on Walt Disney?
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