Competition
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HP buys Palm, a technology fusion to come?
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- 4 May 2010
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Palm, known moreover for its Palm Pilot, innovater in his time, has been bought by HP. For some this seems a surprise, for others fully logical.
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Buzz or true ... women prefer iPhone-men?
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- 4 May 2010
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The hype around Apple and the «i-Products» is for none probably any longer a surprise. At the same time, marketing studies are not new to many neither. But what may happen when you try original marketing studies on an iPhone? Well … apparently you get to understand why women seem more attracted to men with an iPhone and a lot of buzz.
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Apple beware, there’s Lenovo’s U1 Hybrid Ideapad
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- 30 January 2010
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Begin January Lenovo presented its Ideapad U1 Hybrid. A removable tablet from a laptop. The tablet competition is going to be interesting.
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DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD
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- 22 December 2005
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We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?
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Nation Brand Index - what brand image does your country have?
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- 22 December 2005
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Branding and positioning are no longer restricted to company’s brands. The Anholt-GMI Nation Brand Index explains why we prefer German cars, Italian design or go on holiday rather in Canada than Belgium. Now even governments can apply the marketing lessons.
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