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Bavaria creates a marketing conflict at World Cup with orange dresses
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- 18 June 2010
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At WorldCup 2010 in South Africa, Bavaria - a Dutch brewer - creates a marketing conflict during a match opposing the Netherlands and Denmark with women dressed in sexy orange dresses. The action, considered as ambush marketing, irritated FIFA and Budweiser, the official sponser and directe competitor of Bavaria. In the mean time, the orange dresses are "hot" to have and Bavaria has won its publicity stunt.
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Buzz or true ... women prefer iPhone-men?
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- 4 May 2010
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The hype around Apple and the «i-Products» is for none probably any longer a surprise. At the same time, marketing studies are not new to many neither. But what may happen when you try original marketing studies on an iPhone? Well … apparently you get to understand why women seem more attracted to men with an iPhone and a lot of buzz.
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Apple’s Tablet: thou shalt be iPad .... or not
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- 28 January 2010
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On January 2010, Apple launched its long awaited tablet. Supposed to turned around the way we used internet and books, the commotion that was caused for a start had more to do with it’s name: iPad.
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Apple makes Disney dream bigger
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- 20 October 2009
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A new cooperation between Apple, Steve Jobs, and Disney will redynamise the Disney stores as from summer 2010 and make them a complete experience.
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BCG paper - Taking care of brands through vertical integration
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- 22 March 2006
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«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
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