Branding
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Apple’s Tablet: thou shalt be iPad .... or not
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- 28 January 2010
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On January 2010, Apple launched its long awaited tablet. Supposed to turned around the way we used internet and books, the commotion that was caused for a start had more to do with it’s name: iPad.
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Apple makes Disney dream bigger
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- 20 October 2009
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A new cooperation between Apple, Steve Jobs, and Disney will redynamise the Disney stores as from summer 2010 and make them a complete experience.
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BCG paper - Taking care of brands through vertical integration
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- 22 March 2006
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«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
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Nation Brand Index - what brand image does your country have?
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- 22 December 2005
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Branding and positioning are no longer restricted to company’s brands. The Anholt-GMI Nation Brand Index explains why we prefer German cars, Italian design or go on holiday rather in Canada than Belgium. Now even governments can apply the marketing lessons.
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Branding with first names in the Netherlands
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- 6 July 2005
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Erwin Wijman carried out a study on first name branding in the Netherlands. First names are more and more used for brands and can definitely influence the positioning. According to the type of company they can be interesting and increase market shares. Whereas the most favourite ones are short ones, not all first names are without risk.
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