Surveys
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Market research versus marketing research
- Published on
- 23 August 2004
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- about
Market research and marketing research are two different fields of research though often confused. Make the best use of them. Identify their differences and the important elements for results, and then decide how to operate.
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Nation Brand Index - what brand image does your country have?
- Published on
- 22 December 2005
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Branding and positioning are no longer restricted to company’s brands. The Anholt-GMI Nation Brand Index explains why we prefer German cars, Italian design or go on holiday rather in Canada than Belgium. Now even governments can apply the marketing lessons.
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Buzz or true ... women prefer iPhone-men?
- Published on
- 4 May 2010
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- about
The hype around Apple and the «i-Products» is for none probably any longer a surprise. At the same time, marketing studies are not new to many neither. But what may happen when you try original marketing studies on an iPhone? Well … apparently you get to understand why women seem more attracted to men with an iPhone and a lot of buzz.
