Surveys

Market research versus marketing research

Published on

23 August 2004

by

Jacqueline Oud

about

Consumer behaviour, External support, Research

Market research and marketing research are two different fields of research though often confused. Make the best use of them. Identify their differences and the important elements for results, and then decide how to operate.
Nation Brand Index - what brand image does your country have?

Published on

22 December 2005

by

Jacqueline Oud

about

Branding, Competition, Countries

Branding and positioning are no longer restricted to company’s brands. The Anholt-GMI Nation Brand Index explains why we prefer German cars, Italian design or go on holiday rather in Canada than Belgium. Now even governments can apply the marketing lessons.

About surveys

Marketing Planet carries out own surveys, or can provide you interesting surveys to be found elsewhere as well as potential results or tips on carrying out surveys yourself.

Topics

Advertising (10/17)
Book reviews (10/17)
Branding (8/17)
Competition (8/17)
Consumer behaviour (7/17)
Countries (7/17)
Creative (6/17)
Culture (5/17)
Customers (6/17)
Distribution (5/17)
E-marketing (2/17)
External support (5/17)
International marketing (5/17)
Leadership (4/17)
Methods (13/17)
Negotiation (4/17)
Positioning (9/17)
Pricing (2/17)
Product (6/17)
Promotion (5/17)
Research (8/17)
Sales (7/17)
Segmentation (5/17)
Services (2/17)
Skills (10/17)
Strategy (17/17)
Trends (9/17)

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If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.

”

David Ogilvy

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