Studies
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Gay Marketing - difficult segmentation
- Published on
- 24 May 2004
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Gay marketing is still in its first steps but intrigues many marketeers. How to approach this segment and can we really approach them as one segment?
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The neverending story of segmentation
- Published on
- 7 May 2004
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The challenge of new products and success depends also on the genius of finding new segments to sell to. What types are currently in fashion and how to detect the segements of the future?
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An "Unexpected Summer" with Coca Cola and high-tech cans
- Published on
- 28 May 2004
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Coca Cola seems far ahead of others with this new adverstisement. Their summer advertisement combines their cans, gps and intersting prices as to remind the freshnes of the Coca Cola drinks and ... track their consumers.
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Sales success: what it takes to get there
- Published on
- 27 March 2004
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Sales results are often considered as not very tangible or easy to analyse. Many stories exists from companies achieving tremendous results whereas others don’t seem to succeed at all. What does it take to obtain the results and what can be done to avoid the traps.
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Doing business in China: understanding the difficulties
- Published on
- 30 March 2004
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Allthough China continues to attract many companies that aim to succeed, the reality is quite different. Success is not that easy to obtain.
