Reviews
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The return of Tom Peters with Re-imagine"
- Published on
- 9 February 2004
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- about
The Author of "In Search for Excellence" comes back with a new book rather on management than on marketing. What success will it bring?
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"22 immutable laws of marketing" by Al Ries and Jack Trout
- Published on
- 25 August 2004
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Well designed and prepared marketing strategies are bound to failure if they don’t take into account the immutable laws of marketing. Though many companies and marketing managers are convinced of their smartness without applying these rules, Al Ries and Jack Trout show the contrary in their so popular book.
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"It’s Not How Good You Are..." by Paul Arden
- Published on
- 5 April 2004
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To become brilliant is not only about having the capacities to do so. It is also about really wanting it. Paul Arden shows us some obvious ideas to make a difference. Ideas that we seem too often to forget.
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"War and Peace" by Leo Tolstoy
- Published on
- 29 March 2004
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This literature masterpiece is not only a portait on the war between France and Russia around 1812 but also a story about the Russian Bourgoisie and mankind in general.
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The books you need for Marketing and Strategy
- Published on
- 9 March 2004
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Are you looking for an unpartial book list? How to know what to choose in the enormous list of books? jacqueline-oud.com replies to this question and lists you the interesting books in the world of Marketing and Strategy. Trouvez sur jacqueline-oud.com la liste des livres intéressants dans le domaine du marketing et stratégie.
