News
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And marketing created Men
- Published on
- 7 May 2004
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With women more and more active, Men sometimes may feel less usefull. Nothing is less true, marketing loves them! Everything will be done to please them.
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Rolls Royce celebrates its 100th anniversary
- Published on
- 4 May 2004
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Whether a car fan or not, everyone knows Rolls Royce. Still present in today’s top of the automobile industry, Rolls Royce is alive and kicking and celebrating its 100th anniversary.
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What it takes to work successfully with an agency
- Published on
- 26 April 2004
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Not all projects can be developed inhouse, some need the expertise or the vision of an agency. Though promising, it will not always become a success. Some rules can help you to make the best with the external partner
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How to select an agency?
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- 26 April 2004
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Working with an agency for a project includes to make a selection of various agencies. They may look alike but it is important to distinguish them and detect clearly the qualities that you are looking for.
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How to write a good brief?
- Published on
- 26 May 2004
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A key element for a project - internal or external - is the brief. A good brief replies to certain points that will thus guide all participants in the project.
