Jacqueline Oud
Jacqueline Oud is the creator and chief editor of Marketing Planet.
Understanding marketing and strategy, their role and influence, are two of her main interests. She is specialised in international marketing and development. Further professional interests are war strategy and psychology for their connection with marketing. Since 2007 she has put her marketing and strategy experience in support of organisational and quality issues as to influence from within the company and no longer focusing only on the outside.
Jacqueline Oud has obtained the Specialised Masters Degree at ESCP, Paris, in International Project Management and Marketing, in addition to her Business School degree at HEAO in the Netherlands. She also followed a business seminar in India, Ahmedabad, at the IIMA.
The various international contacts, and journeys have provided her a large vision of marketing today and its potential. It is a source of new ideas and creativity.
In her free time she likes to understand different cultures, to read or go outside looking for inspiration and get fresh air.
See online : Jacqueline Oud
Jacqueline Oud's articles
-
Philips launches intimate massagers for couples, that’s a change in strategy
- Published on
- 14 September 2008
- by
- in
- about
117 years old Philips group launches a controversy new product and aims to reorient its strategy towards health and well-being.
-
Facts & Figures: presence of Procter & Gamble around you
- Published on
- 21 June 2006
- by
- in
- about
Some figurs about Procter & Gamble and its integration in our daily life. The "nephew" of Big Brother is everywhere.
-
BCG paper - Taking care of brands through vertical integration
- Published on
- 22 March 2006
- by
- in
- about
«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
-
Is marketing the answer to all?
- Published on
- 18 January 2006
- by
- in
- about
The movie "Last Holiday" is about to come out. Nothing special at first sight, wouldn’t it be that the main actors are not mainstream actors making it a movie that would have been impossible 10 years ago. What’s the role of marketing?
-
DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD
- Published on
- 22 December 2005
- by
- in
- about
We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?
