Trends
Trends are sometimes volatile but can be very useful for your market. Try to detect them soon, apply them in a more profitable way and stay ahead of your competition. It will help to make your sales grow.
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Philips launches intimate massagers for couples, that’s a change in strategy
117 years old Philips group launches a controversy new product and aims to reorient its strategy towards health and well-being.
- Published on
- 14 September 2008
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- Positioning, Product, Strategy, Trends
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Branding with first names in the Netherlands
Erwin Wijman carried out a study on first name branding in the Netherlands. First names are more and more used for brands and can definitely influence the positioning. According to the type of company they can be interesting and increase market shares. Whereas the most favourite ones are short ones, not all first names are without risk.
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McDonald’s - attracting even very young ones
McDonald’s trying very hard recently to attract children in their restaurants and make parents feel good when they do so. How far can you go attracting children?
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- 9 March 2005
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- Advertising, Segmentation, Trends
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What’s left to buzz?
Buzz marketing has started its recent hype in 2001. According to voices back then, buzz marketing would not survive and become a victim of its own "marketing" success. What is left of the buzz potential now in 2004 and what rules apply?
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- 24 November 2004
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- E-marketing, Promotion, Trends
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Gay Marketing - difficult segmentation
Gay marketing is still in its first steps but intrigues many marketeers. How to approach this segment and can we really approach them as one segment?
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- 24 May 2004
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- Studies
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- Culture, Segmentation, Trends
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