Marketing Planet

Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.

Influence is an element in negotiation as well as in marketing strategy. As a result of his studies, Robert Cialdini has defined the principles of effective influence. It shows that a good use of influence can be very prosperous for trade, though it should be applied very cautiously.

A key element for a project - internal or external - is the brief. A good brief replies to certain points that will thus guide all participants in the project.

Did they invent a special formula for creating ideas? Does it really exist and can we as from now all become genius? James Webb Young replies to these questions.

Why do you get out of bed in the morning? What do you aim to achieve in your job, or even in your life? Define your goal; it is the only way to succeed and follow the track to get there.