Research
Research can be important for your company and its offer. Don’t be fooled by all the agencies and their promises. Study very seriously what research method is relevant and how to operate to make it successful. Marketing research and market research will be the main elements within Research, due to their importance. Nevertheless, other types of research such as product research and advertising research will be included too.
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BCG paper - Taking care of brands through vertical integration
«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
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- 22 March 2006
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- Reviews
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- Branding, Distribution, Research
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Market Research… or the search for a market!
"So we had it! Our own business idea. But, we had multiple challenges: where to start from? What were we researching? Who would be our clients? Our competitors? Where to find the necessary information? How to find it?" Discover this next step with the founders of ImFusio in their own chronicle.
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- 7 December 2005
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- Studies
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- Competition, Positioning, Research
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The AMA - 26th Annual Marketing Research Conference
The American Marketing Association holds its 26th Annual Marketing Research Conference in September. This year’s theme: Information to Action - Power of research. A closer look at the Conference and its program.
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- 22 August 2005
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- News
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- Leadership, Research, Strategy
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From knowledge management to experience sharing
Knowledge management is the solution to capture information and experience. But for marketing management, this success can only be achieved when out passing the initial technology idea and combine it with experience sharing. Discover the virtues of today’s generation of knowledge management and how to make it work for you.
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- 28 June 2005
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- Studies
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- Consumer behaviour, Methods, Research
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Wikipedia - online initiation in marketing
Wikipedia is the first and worldwide free encyclopaedia to be found online. It has a large chapter on marketing and related topics. A very interesting and multilingual way to learn online about marketing.
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- 1 June 2005
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- Reviews
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- Book reviews, Methods, Research
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