Marketing Planet

Disney “Goes East” with the opening of the first Disney Park in China. The stakes are big, and probably for the first time in Disney history, the immutable rules of the park are changed. Disney is opening itself to cultural differences and adapts its park to China.

Finding the right idea for a business seems obvious .... but only afterwards. In fact, reality shows that it is a full time job and far from easy. In this first article from ImFusio, you will discover their steps in developping their idea and how they combined creativity with methods and references.

ImFusio accepted to share their journey with Marketing Planet readers. In different articles they will explain from a marketing point of view how they have succeeded in launching their company. An introduction to ImFusio.

The textile market is about to undergo major changes as a result of the WTO Uruguay round agreements for the market on textile. How will this change the market and where lies the potential in the marketing strategy for textile companies?

The performance of an international distribution channel depends on the style of management applied to the foreign partner: monitoring, controls and incentives as well as joint decision and “socialisation”. But what about the brand image influence? How arbitrate between a unilateral governance and a bilateral one? The case of L’Oreal.