Marketing Planet

Knowledge management is the solution to capture information and experience. But for marketing management, this success can only be achieved when out passing the initial technology idea and combine it with experience sharing. Discover the virtues of today’s generation of knowledge management and how to make it work for you.

According to the way you use colours as an element in your marketing mix, your message can be differently perceived and boosted. How far have you gone in using their opportunities of strength and influence or did you miss out on this?

The Coca Cola Unexpectd Summer Campaign was a big hit - or at least a big communication approach by Coca Cola. What was the final result of this campaign?

Market research and marketing research are two different fields of research though often confused. Make the best use of them. Identify their differences and the important elements for results, and then decide how to operate.

Coca Cola seems far ahead of others with this new adverstisement. Their summer advertisement combines their cans, gps and intersting prices as to remind the freshnes of the Coca Cola drinks and ... track their consumers.