Jacqueline Oud
Authors
- Has already written 56 articles
- Web site : Jacqueline Oud
Jacqueline Oud is the creator and chief editor of Marketing Planet. (view her resume)
Understanding marketing, its role and its influence is one of her main interests. She is specialised in international marketing and development. Further professional interests are war strategy and psychology for their connection with marketing.
Jacqueline Oud has obtained the Specialised Masters Degree at ESCP, Paris, in International Project Management and Marketing, in addition to her Business School degree at HEAO in the Netherlands. She also followed a business seminar in India, Ahmedabad, at the IIMA.
She currently is the international marketing coordinator for Coface, a worldwide leader in Trade Receivables Solutions.
The various international contacts, and journeys have provided her a large vision of marketing today and its potential. It is a source of new ideas and creativity.
In her free time she likes culture, reading and making music. She has also created a special website on cultural topics: Jacqueline-Oud.com.
Contact Jacqueline Oud
Articles
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Colgate’s restructuring plan aims sales and marketing initiatives
Colgate announced a four-year plan including a lot of reduction of workforce and factories but also a clear increase of importance of the sales and marketing strategy.
- Published on
- 4 January 2005
- by
- about
- Competition, Countries, Strategy
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Adidas re-designs the Parisian Metro Porte d’Auteuil
Adidas is focusing his advertising campaigns on two major European sports events of this summer. To distinguish itself from other competitors, Adidas is taking the run.
- Published on
- 27 May 2004
- by
- about
- Advertising, Creative, Positioning
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How to write a good brief?
A key element for a project - internal or external - is the brief. A good brief replies to certain points that will thus guide all participants in the project.
- Published on
- 26 May 2004
- by
- about
- External support, Methods, Skills
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And marketing created Men
With women more and more active, Men sometimes may feel less usefull. Nothing is less true, marketing loves them! Everything will be done to please them.
- Published on
- 7 May 2004
- by
- about
- Advertising, Segmentation
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Rolls Royce celebrates its 100th anniversary
Whether a car fan or not, everyone knows Rolls Royce. Still present in today’s top of the automobile industry, Rolls Royce is alive and kicking and celebrating its 100th anniversary.