Marketing Planet

Facts & Figures: presence of Procter & Gamble around you

21 June 2006, by Jacqueline Oud

According to an article in the Fortune Europe edition (April 17th, 2006) Procter & Gamble (number 24 in their Fortune 500 list) owns as much as 22 brands that top 1$ billion in sales. P&G gained 5 of them in its $61 billion acquisition of Gilette (the largest merger of 2005).

According to ACNielsen, 99% of U.S. households now use a P&G product.

Reply to this article

Forum messages

  • 12 March 2007, Jacqueline Oud

    Facts & Figures: presence of Procter & Gamble around you

    I just heard today that P&G sold their European paper handkerchief portfolio. To whom? To the Swedish group SCA, already manufacturer of disposable diapers and hand kerchiefs. The reason for doing so is not so much for the interest of the plants but more for the branding of the P&G products that they hope will reinforce their own position. It’s all in the name .... that’s marketing.

    Reply to this message

About

Marketing Planet is an international minded website. Its aim is to enhance exchanges of marketing ideas and experiences. The website is made by marketers and people linked to marketing activities.

Marketing Planet targets any people working or interested in all types of marketing. By the way it is organised and open to reactions and participations, we hope to create a place where people come together to exchange information and to provide their opinions.

Inspiration