Marketing Planet

News

Report suggests iPhone users more attracted to ads

Published on
9 February 2009
by
Jacqueline Oud
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TheQ4 2008 Mobile Advertising Report from Limbo and GFK Technology published recently shows that iPhone users might be more tempted to react to advertising by phone. This might represent an interesting challenge for the advertising market.

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Studies

Entrepreneurship vs. employment: a genuine difference

Published on
24 March 2006
by
Nathalie Nowak, Yael Guillon
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Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.

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Interviews

Promotional products: ambassadors in your customers’ environment

Published on
15 September 2005
by
Jacqueline Oud
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In this interview, Stéphane Jousset from Pamina, explains to Marketing Planet readers how to make best use of promotional products: turn them into ambassadors of your company.

Reviews

Sales and Marketing - organisational conflicts

Published on
4 November 2008
by
Jacqueline Oud
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Sales versus marketing conflicts are not rare. However, we tend to take them for granted or see them as normal. But they damage the company in the end. If we take time to accept them though, we may find solutions and increase business results.

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Surveys

Nation Brand Index - what brand image does your country have?

Published on
22 December 2005
by
Jacqueline Oud
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Branding and positioning are no longer restricted to company’s brands. The Anholt-GMI Nation Brand Index explains why we prefer German cars, Italian design or go on holiday rather in Canada than Belgium. Now even governments can apply the marketing lessons.

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