News
Report suggests iPhone users more attracted to ads
- Published on
- 9 February 2009
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TheQ4 2008 Mobile Advertising Report from Limbo and GFK Technology published recently shows that iPhone users might be more tempted to react to advertising by phone. This might represent an interesting challenge for the advertising market.
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Studies
Entrepreneurship vs. employment: a genuine difference
- Published on
- 24 March 2006
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Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.
Previous studies
Interviews
Promotional products: ambassadors in your customers’ environment
- Published on
- 15 September 2005
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In this interview, Stéphane Jousset from Pamina, explains to Marketing Planet readers how to make best use of promotional products: turn them into ambassadors of your company.
Reviews
Sales and Marketing - organisational conflicts
- Published on
- 4 November 2008
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Sales versus marketing conflicts are not rare. However, we tend to take them for granted or see them as normal. But they damage the company in the end. If we take time to accept them though, we may find solutions and increase business results.
Previous reviews
Surveys
Nation Brand Index - what brand image does your country have?
- Published on
- 22 December 2005
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Branding and positioning are no longer restricted to company’s brands. The Anholt-GMI Nation Brand Index explains why we prefer German cars, Italian design or go on holiday rather in Canada than Belgium. Now even governments can apply the marketing lessons.
