Latest publications
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Facts & Figures: presence of Procter & Gamble around you (21 June 2006)
Some figurs about Procter & Gamble and its integration in our daily life. The "nephew" of Big Brother is everywhere.
Topics: Customers, Sales -
Entrepreneurship vs. employment: a genuine difference (24 March 2006)
Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.
Topics: Creative, Methods, Skills -
BCG paper - Taking care of brands through vertical integration (22 March 2006)
«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
Topics: Branding, Distribution, Research -
Is marketing the answer to all? (18 January 2006)
The movie "Last Holiday" is about to come out. Nothing special at first sight, wouldn’t it be that the main actors are not mainstream actors making it a movie that would have been impossible 10 years ago. What’s the role of marketing?
Topics: Culture, Positioning, Segmentation -
DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD (22 December 2005)
We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?
Topics: Competition, Leadership, Product
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